Leveraging Social Media

It is no secret how popular social media has become in the business world today, however, many in the long-term care industry do not realize just how important it is to leverage social media during your job search.  More and more facilities and hiring managers are utilizing social media to find job candidates, which is why it is so important you understand how to leverage social media in your favor.

Here are a few tips to keep in mind when you use social media for your next long-term care job search:

  • It is a good idea to direct message hiring managers at any of the facilities you are interested in working at but remember to be short and sweet. They are more likely to read your message and respond if you keep the message professional and to the point.
  • Think outside the box when it comes to who you connect with on social media. Do not just look to connect with the hiring managers, look to connect with employees as well.  Build a relationship and relate with your new contacts.  Building a rapport is important and can help you when a position opens.
  • Often when you reach out, the person you are conversing with will do a little more research on you, to get to know you better. This will include hiring managers.  It is important that you keep your profile updated and always provide your resume or a link to your website on your profile, so they can easily get the information they want.
  • The most important thing to remember is not to invade anyone’s privacy. Do not be pushy or try to get personal information on the person.  Converse with them through social media until they feel comfortable giving you more details.

Leveraging social media during your long-term care job search can increase your chances of landing the job you want but keep the above tips in mind while doing so.

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Aspen Associates Group, LLC Direct: (303) 683-7333
Toll free: (877) ASPEN-02 / (877) 277-3602 info@AspenAssociatesGroup.com
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